BEFLAMBOYANT SOCIAL MISSION
We have a great responsibility not to close our eyes but to proactively change things for the better. This is what we call #DoingChange and this is what challenges us day after day.
For us, trade with animals, test on animals or kill animals is unacceptable.
Every year, billions of animals suffer abuse or die due to the fashion industry. For clothing and accessories. No matter the type of material or where it comes from, if the process involves an animal, it involves horrific cruelty.
Furthermore, the leather industry is also one of the most harmful for the environment since livestock overexploitation contributes to the massive emission of the greenhouse effect gases produced mainly by cattle, as well as contributing to water and soil pollution.
Nothing else to add.
BEFLAMBOYANT PLANT TREES
May 27, 2021: no, it’s not our birthday or the day we achieve World Peace. It is the day when in Spain we end with all the natural resources the Earth is capable of regenerating in a full year, in just 147 days of the year!
This great occasion is named “overshoot day” or “ecological overshoot”: we are spending 2 Earths per year, no words needed…
Again, nothing else to add.
Planting a tree is one of the best things that we as humans can do for our planet, they are more useful than Macgyver with a knife!
The trees are able to fix atmospheric CO2 and transform it into oxygen, prevent erosion, form fertile soils, serve as a refuge for wildlife…
Forest occupy 30% of the Earth surface (without counting Antartica) according to the FAO (Food and Agriculture Organization of the United Nations), humans destroy every year more than 8 million hectares of forest.
Due to global warming, forest are drier than ever and are more vulnerable to fires. This situation added to the bad practices of human beings (more than 80% of fires are caused by humans), make the Deforestation due to fire a serious problem for the planet.
Beflamboyant we have decided to battle this problem and in collaboration with the One Tree Planted organization, we decided that for every pair of sneakers sold, we will plant a tree in California (a region devastated by fires during the past years).
With this project, we are contributing to:
Fashion industry is one of the industries that contribute to modern slavery, linked to labor exploitation through cheap workforce. Women and children are forced to work more than 12 hours per day in terrible conditions for a miserable salary to renew, season after season, our wardrobe.
That’s insane and we don’t want to be part of it.
For this reason our sneakers are made in Portugal and we only collaborate with trusted partners and suppliers from Spain and Portugal that respect their workers and care about the product as much as we do.
BEFLAMBOYANT ZERO WASTE