Social mission

#DoingChange

Social mission

We are on a mission of changing the world starting for ourselves. Because there is no Planet B and the Earth has a deadline, in 2019 we decided to take action:we founded BEFLAMBOYANT to make a positive impact in the world and contribute to shape a new fashion industry putting the environment, the animals and the people at the center of everything we do.

WE have a great responsibility not to close our eyes but to proactively change things for the better. This is what we call #DoingChange and this is what challenges us day after day.

Cruelty free

For us, trade with animals, test on animals or kill animals is unacceptable.

Every year, billions of animals suffer abuse or die due to the fashion industry. For clothing and accessories. No matter the type of material or where it comes from, if the process involves an animal, it involves horrific cruelty.

Furthermore, the leather industry is also one of the most harmful for the environment since livestock overexploitation contributes to the massive emission of the greenhouse effect gases produced mainly by cattle, as well as contributing to water and soil pollution.

Nothing else to add.

Sustainability

July 29, 2019: no, it’s not our birthday or the day we achieve World Peace. It is the day when we end with all the natural resources the Earth is capable of regenerating in a full year, in just 210 days of this year!

This great occasion is named “overshoot day” or “ecological overshoot”: we are spending 1.75 Earths per year, no words needed…

Again, nothing else to add.

Fair trade

Fashion industry is one of the  industries that contribute to modern slavery, linked to labor exploitation through cheap workforce. Women and children are forced to work more than 12 hours per day in  terrible conditions for a miserable salary to renew, season after season, our wardrobe.

That’s insane and we don’t want to be part of it.

For this reason our sneakers are made in Portugal and we only collaborate with trusted partners and suppliers from Spain and Portugal that respect their workers and care about the product as much as we do.

Zero waste packaging

Plastic is everywhere. Stop, watch and list how many plastic things you’re surrounded by.

Too many, right?

From clothes to personal hygiene products. From home accessories to kitchen tools.

Almost 500 million tons of plastic are produced every year and 12 of these millions are poured into seas and oceans. Revert this is also our responsibility.

That’s why we have been working hard to achieve a fully #ZeroWaste packaging. This is, definitely, one of the major milestones we have accomplished since we founded BEFLAMBOYANT.

Every order is a dream come true. Sneakers are packed in a recycled and recyclable cardbox, free of plastic and labels, and come with a jute toteback, both ready to be used and live a new life! We also include a plantable thank you card 🙂